The kerfuffle over Tropicana’s recently yanked new design for its orange juice carton is just another reason why marketers have a love-hate relationship with the Internet and social media.
For years, Tropicana’s products have pictured a beautiful orange punctured by a straw. What could be fresher? Still, it was rather long-in-the-tooth, so Trop’s parent, PepsiCo, decided to modernize the marketing message and update the design to feature a glass of chilled OJ and some modern typography.
Well, the oranges hit the fan. Customers this week finally pressured the company into going back to the old design. Baca entri selengkapnya »
Filed under: Brand and business, Change, Customers







