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Graphic design itu adalah…..

designPertanyaan yang cukup sederhana untuk mahasiwa tingkat 6 jurusan Desain grafis dan multimedia di Kelas karyawan mercubuana. Pertanyaan ini di tanyakan oleh Bapak Edi.S. Mizar , dosen teknik presentasi. Seharusnya pertanyaan ini mudah dijawab oleh kami, namun dari sekian jawab pertanyaan, beliau masih menganggap salah. 

Waduwh…apa saya salah jurusan yah wkwkwkwkw..

akhirnya saya mencari di beberapa situs, dan jawabannya adalah:

 

OXFORD DICTIONARY:

graphic design |ˌgrøfɪk dəˌzaɪn| |diˌzaɪn|

noun

the art or skill of combining text and pictures in advertisements, magazines, or books.

 

DERIVATIVES

graphic designer noun

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Dictionary.com

          

–noun
the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, esp. to produce a specific effect.


 

“the art or profession of visual communication that combines images, words, and ideas to convey information to an audience.” A graphic designer is responsible for arranging and using elements on different types of media (such as a poster, a package or a website), most likely with the use of a graphics softwareprogram such as Adobe Illustrator, Photoshop or InDesign. These elements include:

 

 

 

 

 

 

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Wikipedia

The term graphic design can refer to a number of artistic and professional disciplines which focus on visual communication and presentation. Various methods are used to create and combine symbols, images and/or words to create a visual representation of ideas and messages. A graphic designer may use typography,visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

Common uses of graphic design include magazines, advertisements, product packaging and web design. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the most important features of graphic design especially when using pre-existing materials or diverse elements.

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desainmultimedia.com

Definisi Desain Grafis: adalah salah satu bentuk seni lukis (gambar) terapan yang memberikan kebebasan kepada sang desainer (perancang) untuk memilih, menciptakan, atau mengatur elemen rupa seperti ilustrasi, foto, tulisan, dan garis di atas suatu permukaan dengan tujuan untuk diproduksi dan dikomunikasikan sebagai sebuah pesan. Gambar maupun tanda yang digunakan bisa berupa tipografi atau media lainnya seperti gambar atau fotografi.Desain grafis umumnya diterapkan dalam dunia periklanan, packaging, perfilman, dan lain-lain. 

Desain Grafis juga merupakan ilmu yang mempelajari tentang media untuk menyampaikan informasi, ide, konsep, ajakan dan sebagainya kepada khalayak dengan menggunakan bahasa visual. Baik itu berupa tulisan, foto, ilustrasi dan lain sebagainya. Desain grafis adalah solusi komunikasi yang menjembatani antara pemberi informasi dengan publik, baik secara perseorangan, kelompok, lembaga maupun masyarakat secara luas yang diwujudkan dalam bentuk komunikasi visual. 

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i love GD

The process of communicating visually using text and images to present information. Typography and page layout are vital basis of Graphic Design. The latter was mainly used for printed media (books, magazines, etc.) but now it is also used for interactive purposes through Interactive Design.

Modern History :::

Modern design of the early 20th century was a reaction against the corruption of typography and design of the late 19th century. The trademark of early modern typography is the sans-serif typeface. Early Modern typographers such as Edward Johnston and Eric Gill were inspired by industrial typography of the nineteenth century.

In the eary 1900s, Soviet Constructivism applied ‘intellectual production’. Their movement focused on: seeing personal art as useless in revolutionary Russia and thus creating functional objects instead. As a result, they designed buildings, posters, clothing, furniture, logos, menus….

In 1928, Jan Tschichold set the principles of modern typography in his influential book, New Typography.

Tschichold and typographers such as Herbert Bayer and Laszlo Moholy-Nagy, and El Lissitzky are the pioneers of modern graphic design. Although the computer has changed production forever, their experimental approach to design helped them create stylistic production techniques that influnced the 20th century designers.

In the following years, Graphic Design in the modern style was widespread. After the WWII, the American economy needed Draphic Design greatly for advertising.

In 1937, the German Bauhaus school of design moved to Chicago; this set the great evolution of modern architecture and design.

Important designers of the mid-century modern design:
-Adrian Frutiger: Designer of the typefaces Univers and Frutiger
-Paul Rand: Applied the principles of the Bauhaus to logo design, advertising and corporate identity.
-Joseph Muller-Brockmann: Poster designer.
-Hermann Zapf : Important designer of postmodern typography. He designed the Palatino and Optima typefaces.

Graphic Design grew even more with the publishing of the ‘First things first 1964 Manifesto’ which criticized the ideas of value-free and commercial design. This influenced new graphic designers and lead to the founding of new publications.

In 1973, Milton Glaser designed the I Love NY ad and a famous Bob Dylan poster.

David Carson has not restricted himself to the rules of modern designs. Some of his designs for a magazine cannot be read; they include typography designed to be only visual.

Stages involved in producing a work of graphic design:
————————————

1.defining the creative brief
2.research
3.visualizing ideas
4.laying out the design
5.finalizing artwork
6.evaluating printed work

Usefull Links:
—————
http://www.facebook.com/topic.php?uid=2344101144&topic=2944

Books to consider:
———————-
A Smile in the Mind – Beryl McAlhone & David Stuart
Grid System – Joseph Muller Brookman
The Art of Looking Sideways – Alan Fletcher
The End of Print – David Carson
Marks of excellence
Stop stealing sheep MATE and learn how type works
100 habits of designers
Dos Logos
The Non-Designer’s Design Book
Universal Principles of Design
The Complete Guide to Digital Graphic Design

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www.grafikatrisakti.ac.id

Sesuai dengan hakekat desain yang berarti kegiatan pemecahan masalah, maka diharapkan mereka mampu memecahkan masalah bagaimana merancang fisik dan visual suatu barang cetak agar komunikatif, efisien, artistik, dan printable atau tidak menemui masalah ketika rancangannya dieksekusi di industri percetakan. Jadi memang diharapkan agar mahasiswa jurusan ini mampu menerjemahkan desainnya agar langsung dapat dilaksanakan/diteruskan ke perusahaan-perusahaan percetakan atau persiapan-nya tanpa kendala yang berarti. 

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pasarkomputer.wordpress.com

Pengertian desain grafis menurut beberapa tokoh:

  • Menurut Suyanto desain grafis didefinisikan sebagai “Aplikasi dari ketrampilan seni dan komunikasi untuk kebutuhan bisnis dan industri”. Aplikasi-aplikasi ini dapat meliputi periklanan dan penjualan produk, menciptakan identitas visual untuk institusi, produk dan perusahaan, dan lingkungan grafis, desain informasi, dan secara visual menyempurnakan pesan dalam publikasi.
  • Menurut Jessica Helfand dalam situs http://www.aiga.com/ mendefisikan desain grafis sebagai kombinasi komplek kata-kata dan gambar, angka-angka dan grafik, foto-foto dan ilustrasi yang membutuhkan pemikiran khusus dari seseorang individu yang bisa menggabungkan elemen-elemen ini, sehingga mereka dapat menghasilkan sesuatu yang khusus, sangat berguna, mengejutkan atau subservis atau sesuatu yang mudah diingat.
  • Menurut Danton Sihombing desain grafis memperkerjakan berbagai elemen seperti marka, simbol, uraian verbal yang divisualisaikan lewat tipografi dan gambar baik dengan teknik fotografi ataupun ilustrasi. Elemen-elemen tersebut diterapkan dalam dua fungsi, sebagai perangkat visual dan perangkat komunikasi.
  • Menurut Warren dalam Suyanto memanai desain grafis sebagai suatu terjemahan dari ide dan tempat ke dalam beberapan jenis urutan yang struktural dan visual.
  • Sedangkan Blanchard mendefisikan desain grafis sebagai suatu seni komunikatif yang berhubungan dengan industri, seni dan proses dalam menghasilkan gambaran visual pada segala permukaan.

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ternyata wawasan saya tentang Desain grafis masih kurang.

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Filed under: Design grafis,

2 Responses

  1. inoreloaded mengatakan:

    huhuhu panjang banget penjelasannya, aku lagi belajar design graphic, tapi ga ngerti apa itu desain… hehehehe

  2. erwinprasetyo mengatakan:

    @ino : yang ini yang lebih tepat..

    OXFORD DICTIONARY:
    graphic design |ˌgrøfɪk dəˌzaɪn| |diˌzaɪn|

    noun
    the art or skill of combining text and pictures in advertisements, magazines, or books.

    DERIVATIVES
    graphic designer noun

    Kalo sekarang kan udah ditambah multimedia, jadi tinggal ditambahin aja pengertiannya. :p

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- Mahasiswa Kelas Karyawan Universitas Mercubuana, Jurusan Desain Grafis dan Multimedia.

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